We don't assume a magic win-rate lift. Set your numbers, set a recovery rate you believe, and see what the silent losses alone are worth.
Benchmarks, not promises: published research on B2B losses finds 40 to 60% end in no decision rather than a competitor loss; we use 45%. The recovery rate defaults to a conservative 15% and is yours to change. Cost assumes typical pay-as-you-go usage: about 70 credits per active deal per month plus one connected sending account per rep-equivalent. We model it on your real data when you book a teardown.